Paid Search Playbook

Goals

Every year, the eBay Enterprise Paid Search team releases a roundup of the past year's stats and trends, typically for internal use. This year we took on the project and created a client-facing infographic to serve as an educational sales tool. The piece needed an engaging visual story with clearly organized data. 

Role

I developed a theme with my copywriter and reframed the message as an annual playbook. As art director, designer and illustrator, I paired active headlines with hero illustrations and icons to give quick context for the story. The graphic has helped inspire action and increase sales for the year. 

Agency

eBay Enterprise / The Shop

Client

eBay Enterprise Paid Search

Art Direction / Design / Illustration

Ben Brucker

Creative Direction / Copywriting

Oliver Albrecht / Kelly Rodgers

Copywriting

Kae Yen Wong